We combine deep insights into Indian consumers with innovative, bespoke on-ground marketing strategies that engage, inspire and drive action — from the heart of rural India to flagship retail floors.
At AmjadShafi, we craft unforgettable experiences — combining deep insights into Indian consumers with innovative, bespoke on-ground marketing strategies that engage and inspire.
Whether it's a grand-scale event, a targeted consumer activation, sales-focused retail market activation or a digital-integrated campaign, we have the expertise and resources to bring your vision to life.
Rural reach into the deepest mandis & melas
Retail activations that lift trial & sell-out
Live brand experiences people remember
Digitally-integrated, measurable campaigns
Whether it's a grand-scale event, a targeted consumer activation, a sales-focused retail market activation or a digital-integrated campaign — we have the expertise and resources to bring your vision to life.
Featured Activation
Nihar Shanti Amla
Feeder Market Activity
Nihar Shanti Amla, a leading hair oil brand, aimed to amplify its stock placement and sales. To achieve this, they launched the “Judiye Desh Ke No.1 Hair Oil Se Aur Baniye No.1 Dukandar” campaign, targeting retailers in Rajasthan and Uttar Pradesh.
2 States
Rajasthan & UP
Retailer-first
Feeder markets
Sales uplift
Stock + sell-out
Tell us your objective — we'll design the experience that gets you there.
Start a Project →AmjadShafi has been celebrated for its excellence, winning numerous awards for innovative marketing strategies and impactful campaigns.
WOW Awards Asia 2024
Rural Marketing Excellence
BTL Campaign of the Year
Experiential Agency Award
Best Use of On-Ground